Parc on Powell

Location: Emeryville, CA
Developer: Equity Residential
Completion: June 2015

Located at the prominent intersection of Powell and Hollis Streets in Emeryville, this new 311,000 sq ft mixed-use development creates a striking new façade in the primarily industrial part of Emeryville. The 166 unit development consists of two buildings and provides a mix of studios, 1-, 2-, and 3-bedroom units plus 14 live/work/flex spaces. Each of the two buildings has its own courtyard with a spa/fitness facility placed in between each building. Twenty-one Below Market Rate units were also made available as part of the City of Emeryville’s Affordable Housing Program. Ground-floor retail/restaurant space with 15 foot ceilings engages the street and invites pedestrian traffic to the area.

In keeping with the industrial neighborhood, the façade utilizes a material palette of stucco, metal siding, brick, and wood. Building A, at Powell and Hollis Streets, has Bays and balconies inset into the elevations to provide visual rhythm. Privacy walls inserted into the bays at the balconies become an architectural element due to their variations in height and material. At each bay the material changes from stucco to metal siding, resulting in a varied and rich façade. A new landscaped park at Stanford Street and Hollis Street has bicycle parking, a picnic area and Emeryville’s first off-leash dog park.

Photo Credits: Tim Griffith
Landscape Architect: Environmental Foresight, Inc.
Contractor: Build Group Inc.

Awards + Publications
TGP America, Parc on Powell Case Study, www.tgpamerica.com/resources/design-ideas/case-studies/2017/parc-on-powell/, Parc on Powell, Emeryville, CA